Naming brands: implications for children's brand awareness
- Creator: Baxter, Stacey , Webster, Cynthia
- Resource Type: conference paper
- Date: 2009
Using service logic to interpret customers' experiences during call centre interactions.
- Creator: Dean, Alison
- Resource Type: conference paper
- Date: 2009
Creating compelling e-service encounters: examining e-service attributes and flow
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009
The role of customer community in value co-creation for third places: an example of senior citizens
- Creator: Meshram, Kanika , Dean, Alison , Cowley, Kym
- Resource Type: conference paper
- Date: 2009
Sounding it out! Phonetic symbolism and children's brand name preference
- Creator: Baxter, Stacey , Lowrey, Tina M.
- Resource Type: conference paper
- Date: 2010
Business and consumer communication via online social networks: a preliminary investigation.
- Creator: Browne, Rebecca , Clements, Elise , Harris, Rebecca , Baxter, Stacey
- Resource Type: conference paper
- Date: 2009
Exploring factors affecting mobile social media interactions within service environments: a theoretical framework
- Creator: Lucas, Ben , Carlson, Jamie
- Resource Type: conference paper
- Date: 2012
Examining the interrelationships of relationship quality, customer loyalty and cross buying behaviour in the Hong Kong retail banking industry
- Creator: Carlson, Jamie , Tung, Brian
- Resource Type: conference paper
- Date: 2011
Assessing connectivity in ICT-driven consumer empowerment
- Creator: Pires, Guilherme , Rita, Paulo , Stanton, John
- Resource Type: conference paper
- Date: 2010
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
- Creator: Kozary, Ben , Baxter, Stacey
- Resource Type: conference paper
- Date: 2010
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
- Creator: Sok, Phyra , O'Cass, Aron
- Resource Type: conference paper
- Date: 2010
Brand trust: an Australian replication of a two-factor structure
- Creator: Rosenberger III, Philip J.
- Resource Type: conference paper
- Date: 2009
Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
- Creator: Regan, Nicole , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: conference paper
- Date: 2009
Identification in popular music: a netnographic exploration of online fan communities
- Creator: Perkins, Alicia
- Resource Type: conference paper
- Date: 2010
Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks
- Creator: Dean, Alison M. , Cowley, Kym
- Resource Type: conference paper
- Date: 2009
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India
- Creator: Meshram, Kanika , O'Cass, Aron
- Resource Type: conference paper
- Date: 2010
Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of Female consumers: a conceptual framework
- Creator: Hernandez, Jessica , Carlson, Jamie , Rosenberger III, Philip
- Resource Type: conference paper
- Date: 2011
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
- Creator: O'Cass, Aron , Ngo, Liem
- Resource Type: conference paper
- Date: 2009
Examining the effects of perceived web innovateness in e-retailing.
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: conference paper
- Date: 2010